of her business plan. Remember, at this stage she is only doing this exercise for herself, so she has no need to be fancy.           Antoinettes Dress ShopBusiness Plan Summary:   Outline of Most Positive Facts     Dress shop catering to working women     20,000 potential customers in the city and its a growing market     No competitor exploits market systematically     Risks such as newness of my concept to our community appear moderate and I have a plan to overcome all identified risks     I have a good friend with solid qualifications to be assistant manager     My background includes responsibility and knowledge in all critical areas     My personal goals coincide with the financial success of the business     Detailed financial projections show that I can start the business and reach my goals with $162,500 Creative marketing ideas include free alterations, clothing tips for working women, occasional fashion shows.       Next, Antoinette rearranges these highlights in a logical order. Here is how her second version looks.     Antoinettes Dress ShopBusiness Plan Summary:   Outline of Most Positive Facts (2nd draft)     1.Open a dress shop catering to professional working women/need $162,500 to do it.     2.My market analysis demonstrates the concept is sound and that I have more than enough potential customers (20,000) to make it work.     3.I have several unique marketing ideas which should attract customers.     4.No competitor targets our customers systematically.